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International Program
University Of California, Santa Barbara

References

Instructor

Week 1:

• A Review of Today's Global Brands

• Advertising Appeals
• Advertising Tactics
• Demographic Measures
• Ratings Terminology

Online Exercise: Advertising & Marketing Glossary 

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Week 2:

• World's Top Media Companies
• Ad Spending Statistics
• Top Television Markets
• Top Radio Markets
• Arbitron Portable People Meter
• Magazine Statistics
• Newspaper Statistics
• New v. Traditional Media

Online Exercise: Internet Advertising Glossary

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Week 3:

• World's Top Marketing/Advertising Countries
• World's Online Populations
• Students for Sale
• Stealth Advertising
• New PDA/Cellphone Technology
• Your Advertising Choices
• Ad Media CPM Comparisons

Online Exercise: Marketing Plan - Suckers! 
Online Exercise: New Marketing Research Resources
Online Exercise: Interactive Advertising Formats

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Week 4:

• Review Week 1-3 Readings for Midterm

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Week 5:

• World's Top Advertising/Marketing Countries

• World's Top Advertising Agencies
• World's Top Advertising Cities
• World's Online Populations

Online Exercise: Hofstede's Cultural Dimensions

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Week 6:

• Advertising Career Profile
• Marketing Career Profile
• Sample US Salaries/Positions in Advertising & Marketing

Online Exercise: Advertising Employment Links

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Week 7:

• The AdCouncil

• Bob Lutz's Seven Laws of Success
• Jeff Manning: Godfather of Got Milk?
• International Advertising Laws, Regulations and Codes of Ethics

Online Exercise: "Take a Bite Out of Crime" Spot

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Week 8:

• High Tech Media Marketing
• Online Newsrooms
• All About Public Relations

Online Exercise: Visit ExpertCity Website

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Week 9:

• Digital TV Battles
• Ads Everywhere
• Ad Barrage

Online Exercise: Browse Resource Links

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