Ukraine Economic Reform
Television Infomercial Scripts
Broadcast on National
Government and Independent Channels
Format: Cinema veritae
(i.e., shakey camera, quick edits)
Running time: 30-seconds
- Old-timer playing chess in park: I may not
understand much about economics, but there are some
things I know for sure: bad times can get better;
important things are worth working for; everything we do
matters; and once in awhile, good things do happen.
[Voice-over: Economic Reform the time is now!]
- Farmer standing in wheat field: Economic issues
leave me very confused. But I do understand farming. I
know that you plant seeds, work each day, and wait
through the rains, finally the harvest will come.
Isnt that what economic reform means?
[Voice-over: Economic reform the time is now!]
- Ani Lorak/Ukrainian Pop Star in recording studio:
I dont know much about economics, but I have
learned through my music that if you dream, and work
hard, dreams sometimes do come true.
[Music sample / Voice-over: Economic reform
the time is now!]
- Middle-income, private industrial manager working in
plant: Whos got time to talk about economic
reforms? Im busy every day trying to make a success
of my business. I employ people and pay their salaries.
Every month we become even busier. Isnt that what
economic reform means?
[Voice-over: Economic reform the time is now!]
- Success-story montage (from television program
success-story archives): Business is finding success
in our Ukraine. Providing more choices for shoppers.
Providing jobs. Providing regular salaries. It takes hard
work to make a better future. So lets get busy.
[Voice-over: Economic Reform the time is now!]
by Steven R. Van Hook
1997