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International Program
University of California, Santa Barbara

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Marketing Communications


Steven R. Van Hook, M.A.

steven@wwmr.org

          

 
Steven R. Van Hook has worked in media, international management, marketing, advertising, public relations, and education for more than twenty years, including positions in Washington, DC; Moscow, Russia; and Kiev, Ukraine.

Mr. Van Hook has been a television producer, a newspaper features writer and columnist, a radio newscaster and reporter, a weekly radio talk-show host, a television news anchor, an NBC affiliate news division manager, and directed a nationwide television and radio public information program in Kiev, Ukraine. He managed a Washington-based television news service, and served as bureau chief in its Moscow office during the final months of the Soviet Union in 1990-91. He was the American representative in Moscow for a US-Soviet newspaper joint venture between the Literaturnaya Gazeta and the Sun World Corporation.

Mr. Van Hook has worked other with international media and corporate clients including CBS, BBC, Krieble Institute, New York Stock Exchange, Transcom Communications, Hill & Knowlton, USAID, Gavin Anderson, The PBN Company, East-West Films, Cardean University, About Inc. and Primedia. 

Mr. Van Hook attended college in his native Santa Barbara, California before earning a B.A. in Journalism at the University of Oregon. He received an M.A. in Business Communications from Jones International University, and completed coursework with UCLA and Stanford University. He is certified in New Business Communication Technologies, and is a credentialed online instructor in courses for Global Management and Effective Communications at Cardean University. He teaches courses in Advertising and Marketing for the International Program at the University of California at Santa Barbara, and a course in Marketing for Antioch University. He is currently a doctoral student pursing a PhD in Education, with a specialty in transcultural distance learning.

Mr. Van Hook is the founder of Worldwide Media Relations based in Santa Barbara, and produces the All About Public Relations site.

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